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The song Gangnam Style Korean rapper Psy has recently surpassed two billion views on Youtube. In The Economist have been entertaining bahamas to count 16,000, who make all those viewings, and what could have been done with an equivalent time (among others, bahamas 20 similar to the Empire State building or an entire Wikipedia). Even today, two years after the start of its impressive global spread, the song keeps playing on summer evenings and the liveliest parties. He is probably best known today in the world Korean cultural product, but what that song whose lyrics bahamas speak many humming and few understand?
Gangnam is a district of Seoul, capital of South Korea. After the Korean War in the 1950s, Seoul was unable to continue its expansion towards the north, due to the mountainous terrain and the proximity to the border of North Korea. So I had to look to the south, across the Han river which had hitherto hampered its expansion bahamas in that direction. And just this is the literal meaning bahamas of Gangnam, "across the river". The new neighborhood was developed bahamas from the 1970s, under the direction of a dictatorial government, during the early stages of economic development of the country we know today. bahamas To encourage the middle class and the ruling class to settle there, the authorities transferred public agencies and schools of prestige, while instauraban tax breaks and built dwelling. Today, apparently, Gangnam is, at least in part, a high-class, people with resources, bahamas so Psy sings, like to ostentarlos.
Very basically, the song Psy is a critical assumption that the wealthy ostentatious style. A light-hearted, casual critics who laughs at criticizing and criticizing his own style, the dancing horse that has become popular in all corners of the planet. The letter refers to girls in class during the day become sexy and going wild at night, and guys that go crazy and chase all very ironic and not too deep ...
Lim Jin-mo, pop critic and professor of Cultural Communication in Korean music, writes that the clip that hung on Youtube Psy "is accompanied by a repetitive, seductive techno rhythm that breaks inhibitions and drags the listener. The lyrics are funny too. So it has managed to win over their fans and become famous worldwide (...) Psy, 36, has always been differentiated from the mainstream of the attractive K-pop performers, who always seek international fame. Your malchum literally "dancing horse", not only is elegant and quite different from the synchronized movements that characterize the Korean groups, but is a comic dance. "
For this critical cultural communication specialist nonsense video, personified in a rather bahamas comical character and unintelligent of B-as far from that to which critical series is what makes it so entertaining and explains their rapid fame: "All people enjoy criticizing subtly and not so subtle habits of the rich and powerful. It's fun to laugh in a society dominated bahamas by successful people and see how your pose and presumption few degrees stoop "society. A more interesting irony, recalls Lim Jin-mo, is that Psy himself was born into a wealthy family of Gangnam ...
Nevertheless, Gangnam Style continues to be a generalization, a fraction of what it means and what it was that neighborhood. At least that emerges from the memories novelist Baek Yeong-ok recalled of his childhood in the area of Seoul. "What is clear, however, declares this novelist is that the" Gangnam Style "Psy is not the style of Gangnam. Gangnam style of speaking, it is not in the traditional sense. His song only presents a mobster type busy to spend nights with sexy girls and dance his ridiculous dancing horse. He can say that this is the style of Gangnam, but does not mention any of the significant elements of the neighborhood. "
Baek Yeong-ok also reflects on the possible meaning bahamas of the song: "It is difficult to define" Gangnam style ". It could refer to the large number of private schools in Daechi-dong, a symbol of the aspirations of the helicopter mothers who strive for their children to graduate from an elite university; bahamas We could also talk Garosu-gil in Sinsa-dong, meeting point of the latest trends shopping district; or refer to the excessive prices of homes in housing developments
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